evian baby and me commercial analysis

Advert Analysis Evian Babies Roller Skating. Evian unveils its latest campaign the Baby Bare Necessities a joyful anthem that sees the brands iconic babies return to outline a new ethos for living young.

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In the last campaign Baby Inside we used a simple creative mechanism a.

. Campaign history Evian owned by Danone has been producing bottled water since in 1879 in Evian-le-Bains Nowadays Evian water is marketed to adults as a premium brand making the connection of Evian water with a healthy lifestyle To maintain its status. Baby Me a new film from the brand created by BETC Paris starts with an adult catching his reflection in a bus window and seeing a baby version of. In years 2009 and 2013 Evian produced two advertising respectively.

The water companys latest commercial which has. Youre expected to see babies only from reading the title but you sure are not expecting to see yourself as a baby and thats the catch. The advert i have decided to analyse is one of my person favourites.

The interactive theme between the hero and their babies were full of fun the click rate was over a 600 million within a week on Youtube. In a trivialized and price-driven market with consumers reluctant to spend money on b. Baby me is a great campaign that conveys the message of brand association clearly and concisely.

The love affair of the brand with babies started in France in 1935 when Evian was first recommended as a perfect water for babies. Evian live young A Campaign Overview March 2014. This campaigns focus appears to be unleash your inner baby and thats what we saw in the ad.

Evian Baby Me Commercial Goes Viral Features Cute Dancing Babies VIDEO Now those are some really fancy distorting mirrors Evians got there. Regular mineral water purchasers. Roller Babies Baby and Me.

The ad is a follow-up to the 2009 Evian commercial that featured roller. The newest video campaign follows evians 2013 Baby Me short film which garnered over 135 million viewsthus catapulting it to become one of the most watched ads on YouTube last year. So they view it as an emotional.

According to them the brand had been accepted as healthy for the babies way back since 1935. Evians Roller Babies video holds the official Guinness World Record for most viral video ad of all time. 1935 - promoted the water for babies as its bacteria-free purity didnt require boiling.

Evian scored a massive viral hit with its 2009 commercial Roller Babies which featured adorable babies on skates. Go behind the scenes and see how the evian Babies and YouTube TrueView garnered 100 million views in just over two months won four. Evian justifies its fascination for using babies in their various ads.

The ad included babies on roller skates doing all sorts of tricks obviously it was just special effects to show the. An Evian executive told Adweek the companys baby connection is part of its history. Evian used its Live Young slogan to prompt its audience to perceive the similar impression of the spry lively and young babies.

The Record Breaking Love Affair Between evian and YouTube. November 6 2015 by SophieGollop. Baby inside is an add campaign for Evian hand to hand with the Live young slogan using a series of images of people wearing t-shirts that have an image of a babys body on the front from the neck down.

Here comes the Hotsteppe. In the video evian baby me dancing is used to demonstrate that a person can look younger and energetic through dancing. These advertisements gave a strong link between drinking Evian bottled water and keeping the youth.

Brief about campaign. The famous water brand Evian released their roller skating babies advert in 2009. Mothers for their babies.

The company released a follow up. Several people join the first dancers. Case Study Baby Me case study for Evian by BETC Paris - SUMMARY.

The ad shows that anyone can enjoy being youthful regardless of his. With Baby Me the brand seeks to stay fresh by renewing the Live Young concept of the preceding work he says. Babies are perceived as lovable young and energetic hence an association was created between Evian and babies.

In an increasingly fast-paced world with ceaseless swiping and constant notifications the campaign suggests trusting that little voice inside all of us that inner baby that reminds us that living. Launches Baby Me campaign. Power Of Dance Video Analysis.

Evian the water brand from Danone is urging consumers to rediscover their inner baby in its first TV spot in two years returning to the baby theme from Rollerbabies and Baby Inside. The images are shown in quick succession resembling a flipbook to animate images and make them appear. The dancing babies ad for Evian features adorable diaper-clad stars who skip the binky and move to the groove of the beat.

Middle class Luxury Environmental enthusiasts. To increase brand awareness globally evian launched BabyMe a 76-second YouTube video that achieved a record-breaking 20 million views in two days. Baby me is the latest installment in evians live young creative strategy which has ranged from waterbabies betcs first tv work.

The video shows that dancing gives people a. Evian is bringing back the dancing tots.

Evian Baby Me Commercial By Brittany Conn